[Customer Feedback] TORRENT x Marquee Light x Neon Sign

SHIBUYA STREAM HOTEL | Marquee Light x Neon Sign Production Case Study

Bar & Dining TORRENT is located on the 4th floor of SHIBUYA STREAM HOTEL, which is directly connected to Shibuya Station in Tokyo.

Directly connected to the station, it is an open-space bar characterized by its spaciousness, offering a seamless sense of openness and high-quality art that creates a creative and appealing atmosphere.

Ms. Arisa Hagiwara, Marketing Assistant Manager, faced the challenge that "the bar is located next to the hotel's front desk, and due to the angle, its presence is not easily noticeable, leading customers to overlook it and not visit." To solve this, she made various efforts such as posting announcements in hotel rooms, installing digital signage and neon signs, and hosting DJ events. In particular, with the installation of the neon sign, the bar's location became immediately obvious from the hotel front desk, and the number of customers significantly increased.

(Sign Park Editorial Department: We also provided the illuminated chest patches.)

Neon sign guiding guests from the elevator hall and entrance to the bar

Furthermore, Bar Torrent reopened as "TORRENT HOUSE" on March 24, 2023, as a bar that can also be used as a private space. For seminars and meetings, it serves as a space to foster creative ideas, and for parties, it provides a place for new interactions with high-quality cuisine and drinks in a modern atmosphere, away from the hustle and bustle.

Our marquee lights and LED neon signs have been installed at "Bar & Dining TORRENT," which is active in a wide range of situations, for both individuals and groups.

Marquee light at the storefront of 'Bar & Dining TORRENT'

Now, we present an interview with Ms. Hagiwara, Marketing Assistant Manager.

Interview with Bar & Dining TORRENT

ーWhat was the background behind ordering the marquee light?

SHIBUYA STREAM HOTEL's Bar & Dining TORRENT is located next to the front desk on the 4th floor, but it's hard to see from the front due to the angle. We had situations where guests who came down from their rooms specifically for the bar didn't notice it and ended up going to other restaurants. To enhance the bar's presence, we thought that using retro neon signs and marquee lights, deliberately contrasting with the digital mainstream of today, could attract customers' attention, so we decided to consider purchasing them.

ーWhat was your impression of actually commissioning SIGNPARK?

After deciding to buy a neon sign, I compared with other companies, but I chose your company because, despite it being custom-made, the response and production speed were fast, delivery on the desired date was possible, and the price was reasonable.

ーWhat has been the feedback since its installation?

The inconvenient part was that the floor-standing marquee light and neon sign were not stable and would easily tip over. However, your company's employees took steps to improve it, and now it is stably installed. Since installing the neon sign, the number of customers who notice it has increased, and the actual number of customers has significantly risen.